Chengde Tourism and Culture Broadcasting Bureau
BEIJING, Sept. 11, 2026 (GLOBE NEWSWIRE) -- On September 10, the Chengde Tourism and Culture Broadcasting Bureau held an inbound tourism promotion event at the 2026 China International Fair for Trade in Services (CIFTIS) in Beijing. It released four premium inbound travel routes to travel trade partners and media representatives from home and abroad, comprehensively showcasing Chengde's profound historical heritage, premium ecological resources, distinctive folk culture and international inbound tourism service capabilities. The event aims to support the development of the "Cool China Getaways" inbound tourism trend and present the unique cultural tourism charm of Chengde beyond the Great Wall to global visitors.
This event precisely catered to the differentiated travel needs of overseas visitors by launching four premium inbound tourism routes: Imperial History Discovery, Great Wall Hiking Experience, Ice, Snow & Hot Spring Wellness Tour, and Eco-Cultural Study Tour. These routes cover four mainstream inbound tourism scenarios: cultural exploration, outdoor adventure, wellness vacation, and study experience.
The Imperial History Discovery route connects the Mountain Resort, the Eight Outlying Temples, Chengde Museum, Jinshanling Great Wall, and the live-action show Kangxi Ceremony . It deeply explores the historical and cultural core, allowing overseas visitors to immerse themselves in the unique heritage of Chinese imperial gardens and ancient architectural culture.
The Great Wall Hiking Experience route draws on the premium outdoor resources of Jinshanling Great Wall and integrates Great Wall hiking, visits to folk villages at the foot of the Wall, and a Mandarin experience at Luanping Chinese Medicine Flower Town, creating an international leisure hiking cultural tourism product.
The Ice, Snow & Hot Spring Wellness Tour integrates premium resources such as Rehe Hot Springs in Longhua, Tangjiawan Danxia Hot Springs, and Jinshanling Ski Resort, together with distinctive Manchu folk experiences. Focusing on wellness and leisure, it creates a distinctive inbound tourism product for winter vacations and hot spring wellness.
The Eco-Cultural Study Tour takes premium ecological resources such as the Mountain Resort and its Outlying Temples, Saihanba ecology, Yanshan landscapes, and Bashang forests and grasslands as its core carriers. It links natural ecology and cultural heritage across the region, precisely meeting the cultural experience and study needs of overseas study groups.
Chengde is adjacent to Beijing, with the fastest high-speed rail journey reaching the capital's core area in just 49 minutes, enjoying a uniquely favorable location. As a city home to two World Heritage sites, the Mountain Resort and its Outlying Temples, and Jinshanling Great Wall, Chengde combines imperial historical heritage, the ecological scenery of the million-mu Saihanba forest, and the folk customs of multiple ethnic groups. It is also the birthplace of standard Mandarin pronunciation. With history, ecology, folk culture, and linguistic culture interwoven, it is a rare domestic destination for immersive multi-ethnic cultural experiences and a year-round resort.
Driven by the continued benefits of China's visa-free policy, inbound tourism continues to heat up. To meet the travel needs of overseas visitors, Chengde has continued to optimize its inbound tourism service system and comprehensively improve the international travel experience. At present, key public areas such as scenic spots and high-speed rail stations across the city are equipped with multilingual signs and interpretation services. Overseas visitors can directly purchase tickets and enter attractions with their passports. A youth volunteer service team is also available to fully address foreign visitors' language and travel difficulties, creating a worry-free, secure and comfortable international travel environment.
The event also featured authentic intangible cultural heritage performances from Chengde, vividly showcasing the charm of local folk culture. The national intangible cultural heritage Er'gui Wrestling, with its unique form of one performer acting as two wrestlers, combines martial arts power with folk humor and recreates traditional Manchu festival scenes. The classic folk dance Bawangbian features lively steps and crisp rattle-stick sounds, fully displaying the earthy, vibrant flavor of northern Hebei. The local distinctive folk art Pingquan Linghe Dagu uses drum-and-string storytelling to recount folk stories and local cultural traditions of the Luanhe River basin, presenting the vibrant vitality of Chengde's intangible cultural heritage from multiple dimensions.

Contact person: Ms. Zhu, Tel: 86-10-63074558.
