Fast drying. Less breakage. Reduced frizz. More shine.

NEW YORK, Sept. 3, 2026 /PRNewswire/ --

TURN UP THE VOLUME 

Dyson elevates everyday styling with the launch of the Airsmooth™, Dyson's first dedicated dryer brush, engineered to simplify routines without compromising results.

In a world where you're always on the go, styling your hair can often feel like a trade-off: time, effort or hair health. We don't think you should have to choose. The Dyson Airsmooth™ brings together Dyson's pioneering airflow technology with unique PivotFlex™ and Anti-snag bristle technology, to help dry, smooth and lift hair in one easy step, with less breakage.

The Dyson Airsmooth™ is designed for hassle-free styling and maximum confidence. No switching tools. No complicated routines. No compromise. Just a smoother, more efficient way to get to the perfect polish, for all hair types.

INSIDE THE TECHNOLOGY

At Dyson, we power simpler routines with precision engineering.

Traditional hot air brushes can expose hair to unnecessary stress, mechanical damage, dryness and breakage, often due to excessive heat, snag-prone ball-tip bristles and uneven heat distribution.

In true Dyson fashion, our engineers pioneered a first-of-its-kind solution to these problems: a patented dual bristle system designed to guide hair, not fight it.

Anti-snag bristles glide through hair with less breakage. Their unique looped structure collapses to release strands with ease, reducing snagging and improving scalp comfort when styling.

PivotFlex™ bristles leverage an open-base design to diffuse and control high-pressure airflow, minimizing frizz and hair disturbance as you style. Flexing up to 90 degrees, the tapered profile helps hair wrap and release smoothly, creating tension without tangles.

When combined in a unique teardrop formation, these bristles work together to deliver optimal tension from root to tip, helping stretch curls and coils, smooth lengths and reduce frizz, all in a single motion.

Working alongside intelligent heat control technology, which measures temperature 100 times a second, the result is a styling routine that feels controlled, comfortable, and healthier.

DESIGNED FOR THE EVERYDAY

With the Dyson Airsmooth™, it isn't just about the end result, it's about how styling fits into your everyday life.

Lightweight and ergonomic, the machine is engineered to be easy and comfortable to use, for all hair lengths. With universal voltage, it's designed to stay with you, ready for weekends away, post-gym routines, or getting ready on vacation. And, engineered for all hair types, it works across a wide range of textures, from straight to wavy to curly to coily. Because great hair should be part of your everyday.

REDEFINING THE WAY WE STYLE

Since the launch of the Dyson Supersonic™ hair dryer in 2016, Dyson has spent the last decade continuously innovating and researching in hair science and airflow technology.

The Dyson Airwrap™, introduced in 2018, transformed the way people approach hair styling, harnessing powerful airflow instead of extreme heat to create effortless styles without damage.

This styling philosophy has continued to evolve and grow, from the Airwrap i.d.™, Dyson's first Bluetooth® connected multi-styler, to the Dyson Airstrait™, for wet-to-dry straightening, and most recently, the Airwrap Co-anda 2x™, offering 2x the air pressure and 6-in-1 styling versatility.

With each new device, styling your hair has become easier, healthier and more expressive.

The Dyson Airsmooth™ is the latest addition to Dyson's range of high-performance styling devices, designed for faster routines, smoother finishes and everyday ease.

THE PERFECT PAIRING

The Dyson Airsmooth™ pairs perfectly with the Dyson Omega™ leave-in conditioning spray, for the ultimate stretch and smooth duo.

Formulated with a unique blend of seven omega-rich oils, including sunflower oil harvested from Dyson's own farms in Lincolnshire, the Dyson Omega leave-in conditioning spray is an 8-in-1 multitasker that nourishes, detangles, smooths, reduces frizz, protects from heat and UV damage, minimizes breakage and moisturizes hair. When paired with the Dyson Airsmooth™, you have the perfect solution for snag-free styling.

The Dyson Airsmooth™ is available at Dyson Demo stores, Dyson.com, Sephora, Ulta, Nordstrom, Amazon, Best Buy, Target, .Abt, and Nebraska Furniture Mart on September 8^th for $249.99 USD.

CONTACT:

For more information, please contact:

Delia Sullivan (delia.sullivan@dyson.com)

Lindsy Spiegelman (lindsy.spiegelman@dyson.com)

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SOURCE Dyson