A more indulgent, layered twist on the brand's No. 1 fan-favorite arrives for a limited time

PHILADELPHIA, April 6, 2026 /PRNewswire/ -- Rita's Italian Ice & Frozen Custard, the largest Italian Ice concept in the world, is giving its most-loved treat a delicious upgrade. Introducing the new Gelati Sundae, a limited-time lineup that transforms Rita's iconic Gelati into a fully loaded, layered dessert experience—available at participating locations starting today, Monday, April 6.

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Known as Rita's most popular treat, the Gelati has long been a fan favorite for its refreshing combination of Italian Ice and creamy Frozen Custard. Now, Rita's is taking it to the next level with three elevated, topping-packed creations designed to deliver even more flavor, texture, and desirability in every bite.

Meet the New Gelati Sundae Lineup:

• Strawberry Shortcake – Vanilla Italian Ice layered with strawberry topping and Vanilla Frozen Custard, finished with crunchy vanilla wafers for a nostalgic twist.
• Bear-y Sweet – Cotton Candy Italian Ice layered with gummy bears and Vanilla Frozen Custard, topped with rainbow sprinkles for a colorful, candy-inspired treat.
• Wild ChocoCherry – Bold Wild Black Cherry Italian Ice layered with rich Chocolate Frozen Custard, hot fudge and chocolate chips for the ultimate indulgence.

"With our new Gelati Sundaes, we're building on what guests already love most about Rita's and taking it even further," said Carmela Hughley, Senior Vice President of Marketing Insights and Innovation at Rita's Italian Ice & Frozen Custard. "It's an even more flavor-packed way to enjoy our iconic Gelati—perfect for anyone looking to treat themselves to something a little extra."

Looking for more sweetness? Download the Rita's Ice app to start earning rewards on your purchases. New members can enjoy one free small Ice, Custard, or Gelati just for signing up. Those who aren't Rita's loyalty members yet can download Rita's Ice app from the Apple or Google Play stores, or by visiting ritasice.com/app/. Join now to receive free treats, birthday rewards, exclusive app offers and more!

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blendini®, Milkshakes and more. For more information about Rita's Italian Ice & Frozen Custard and to find your closest Rita's shop, please visit http://www.ritasice.com/.

About Rita's Italian Ice & Frozen Custard:
Rita's Italian Ice & Frozen Custard opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading "Ice, Custard, Happiness!" ever since. Now, Rita's is the largest Italian Ice concept in the world with over 600 shops. Guests around the world visit Rita's to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and signature Frozen Custard, Rita's serves a taste of happiness with each delicious treat. For more information about Rita's Italian Ice, please call 1-800-677-7482 or visit http://www.ritasice.com/.

Media Contact:
Carly Hutter
For Rita's Italian Ice & Frozen Custard
610-908-6150
ch@alliancemarketingpartners.com 

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SOURCE Rita's Italian Ice & Frozen Custard