The seafood concept is celebrating its first Missouri location as nationwide opportunities remain open for interested entrepreneurs
Jefferson City, MO (RestaurantNews.com) The Smoking Crab, the up-and-coming brand known for its Southern-style crab legs, authentic regional specialties, and fresh seafood delights, has officially landed its first franchise in the state of Missouri.
The Smoking Crab journey traces back to Chef Bobby McCullum, who launched his culinary career in Key West, Florida. Chef Bobby brings over three decades of culinary experience, having honed his craft in kitchens across the globe – from the fast-paced restaurants of San Francisco to the high-profile venues of Las Vegas, including Mandalay Bay – refining the vibrant Gulf Coast flavors that would become a key pillar in his own brand.
In 2019, Chef Bobby partnered with entrepreneur Jonathan Benjamin, who brought 10+ years of business experience to the venture. Together, they launched a single seafood trailer in Texas, fueled by experience, hustle, and a commitment to quality. Word of the first trailer spread, quickly becoming a local sensation, drawing long lines and enthusiastic fans. The strong demand spurred growth – The Smoking Crab began expanding across the Midwest. Today, the brand boasts more than 10 locations and offers franchisees either a brick-and-mortar restaurant model or a food truck model to choose from.
“Our first franchise sale in Missouri is just the beginning,” said the founders in a joint statement. “We’re thrilled to welcome new partners into our system and to share The Smoking Crab experience with more communities. With the support systems we’ve built, we see tremendous potential for steady growth nationwide.”
The Smoking Crab’s franchise model emphasizes simplicity and scalability. Franchise owners benefit from a plug-and-play approach backed by comprehensive training, operational guidance, marketing support, and site selection assistance. This framework is designed to ensure each franchisee is well-positioned for success while delivering the brand’s signature seafood dishes to fans across the United States.
Entrepreneurs interested in bringing The Smoking Crab to their city can explore opportunities and submit an inquiry at SmokingCrabFranchise.com.
About The Smoking Crab
Founded by Chef Bobby McCullum and Jonathan Benjamin, The Smoking Crab began as a single seafood trailer in Texas in 2019 and has since grown into a fast-rising franchise with more than 10 locations nationwide. Known for its crave-worthy fresh seafood dishes and commitment to quality, the company’s mission is to deliver consistent, flavorful seafood experiences while empowering franchise partners with the tools, support, and systems they need to thrive. For more information, visit TheSmokingCrabSeafoodCo.com.
Media Contact:
Nick Avena
Director of Franchise Sales
nick.avena@fmsfranchise.com
386-562-7000
